Skidmutro Creative + Layout worked closely with new Editor in Chief, Fred Albert, and Co-publisher, Jennifer Strauss, to redesign Style 1900 magazine, the national quarterly celebrating Arts and Crafts antiques and interiors.
The Summer issue debuts May 1, offering readers a new look and a more reader-friendly editorial approach that doubles the magazine’s home design coverage and emphasizes the people and personalities of the Arts and Crafts movement. New departments includes “Mission Accomplished,” a before-and-after home makeover column and “Consummate Collector,” in which Arts and Crafts enthusiasts share their knowledge and passion for a particular collectible. “By telling the story of decorative arts through the experiences of a collector, we make the topic more personal and engaging, while providing valuable firsthand advice for our readers,” Albert says.
Working with Skidmutro Creative + Layout, the magazine features a fresh, bold design concept aimed at reaching a broader demographic and giving the magazine a more contemporary look. “With the new Editor, came a renewed excitement about the magazine. We really wanted to reflect that excitement in the redesign with bold colors, large photographs, new typefaces and a fluid layout,” says Sierra Skidmore, founder of Skidmutro Creative + Layout.
The magazine’s cover has been updated for greater visual clarity and newsstand appeal. According to Strauss, “Readers can still savor historical features, event listings, and the return of columns about travel, shopping, historic preservation and restoration, but told with pithier writing and an energetic visual style that promises to make the past more engaging for the readers of today.”
In addition to the print redesign, Style1900.com has also been revamped and now offers an editor’s blog, frequently updated event listings and other online-only content, all aimed at enticing visitors to subscribe to the print publication.
Style 1900 magazine is published quarterly and is available by subscription and at newsstands, galleries and museum gift shops, as well as at bookstores such as Borders, Barnes & Noble and B. Dalton. For more information, visit www.style1900.com.
About Style 1900 Magazine
The Arts and Crafts style (also known as the Mission, Craftsman or bungalow style) was part of a reform movement that began in England around 1860 and subsequently spread throughout the globe, revolutionizing the world of architecture and decorative arts. One hundred and fifty years later, its emphasis on craftsmanship, harmony with nature and use of natural materials feels as fresh and relevant as ever.
Whether you’re a collector, home decorator, history buff, gardener or traveler, we look forward to sharing the artistic heritage of the Arts and Crafts movement with you and hope you will visit www.style1900.com often.
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