Skidmutro's Year in Review

The beginning of 2010 was much like the end of 2009 – slow moving! But as the year progressed, we started receiving more and more inquiries from clients who realized that they must keep moving forward in order to keep their businesses going. We quoted a lot of projects -- some came to fruition, some did not -- but it gave me hope that the industry was starting to pick up.

Clockwise from top left  2010 US Open Tournament Review book, Lincoln Financial Distributors 2011 exhibit wall, Lenovo trade show booth panel, Modernism magazine, Search for Common Ground Awards logo, Panasonic Enterprise Solutions brochure cover and logo, Style 1900 magazine.

In May 2010, we acquired a new client – Panasonic Enterprise Solutions. This was a huge boost for us. Panasonic Enterprise Solutions commissioned us to rebrand their division with a new logo, an updated and more robust look and apply that across the board on materials such as Brochures, Signage, Presentations and more. We are excited to continue our relationship with them in 2011.

We also saw a rev-up in the Event industry which led us to a jam packed end-of-year work load. We collaborated on projects for Lenovo, Lincoln Financial Group and Serena in the last few months, as well as working with the United States Tennis Association on their annual US Open Tournament Review.

The magazine industry is still struggling, and in 2010 we saw a lot of magazines turn out the lights, but we were fortunate enough that the two magazines we work with, Style 1900 and Modernism, had enough loyal readers and advertisers to make it through. We are seeing a rise in advertising and newsstand sales and have high hopes that this year will bring even more success to these niche magazines.

We hope to keep the forward momentum going in 2011 with renewed relationships, new clients and a resurgence for our existing clients.

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About Skidmutro Creative + Layout: Founded in 2004 by Sierra Skidmore and located in Philadelphia, PA, Skidmutro is a graphic design studio specializing in publication design and event design. We provide full-services graphic design solutions for both local and national clients. Skidmutro is a certified Woman Owned (WBENC) enterprise and has made a commitment to being environmentally sustainable. To download our certificate, click here.