SEO is more than just submitting my URL

I recently went to a SEO seminar hosted by Network Solutions. I was shocked to find out that my own website, www.skidmutro.com, was not optimized for searches on Google, Yahoo, MSN etc. It was a big wake up call. It's true when they say that "you are your own worst client." I really had put off working on my own website in order to work on paying jobs. What I've come to realize is that my website IS a paying job. If I'm going to pull in new paying clients from web searches, then I need to put my own website on the top of the list.

I have to say that I was impressed with Network Solutions and their presentation. They didn't do the "big sell" during the seminar, but of course they did try to get your to buy their products. They offered a great line of solutions, but I found that doing it myself may be more cost effective at this time.

I started by introducing relevent keywords into my pages. I had been skipping this step, not realizing that I needed to add those into the meta tag in order for Google to see them. Google needs to be beat over the head with keywords in order for your ranking to get better.

I also rewrote all of my title tags to be unique on each page and relevant to the content on the page.

NS also suggested that content, content, and more content is the way to go. I had also steered away from too much content on my site, figuring that no one wanted to read a bunch of text. BUT Google is always searching for unique content and the more you have, the more you will be considered relevant for your topic. So I added some content.

I added a page about my new product – Digital Editions. We are now offering online solutions for publications and I really didn't have enough content about them to trigger any response in Google.

I added a News about Skidmutro page that will have unique content updated often to keep it fresh. Apparently the other thing about content is that it's fresh. You must update your website often, so that the "spiders" will keep coming back. If they don't see new content eventually, they will stop coming. They will think that the pages never change, so why bother.

AND, I added this blog. This is my first entry and I hope that it will encourage others to do the same. It's so important that you are seen online. You can have the best designed site, but if no one can find you, then you might as well have just flushed your money down the toilet.

Call Skidmutro today for a risk free quote on publication design, website design, search engine optimization or Digital Editions.

Sierra Skidmore, 215-627-4945 x11
or email me at sierra@skidmutro.com